Accessibility Checklist

An image of a laptop computer, tablet and smart phonesPage Title and Description

Page Title

  • Defines title of a web document; should be unique with a consistent format site-wide
  • Less than 70 characters
  • Shows in Google search results and browser title bar (also default text for bookmark)
  • Use meaningful words; avoid vague acronyms with no first reference or context (e.g. “MCM” for Master of Contemporary Music) that may alienate or confuse both the user and search engines, unless the acronym is commonly understood by target audience (e.g. MBA)
  • Echo keywords used in the page description. Balance use of keywords with compelling, descriptive language so both humans and machines can make sense of information
  • Place keywords near front of title (Primary Keyword- Secondary Keyword | Brand Name)

Page (Meta) Description

  • Add a unique page description that describes the content found on your page
  • Maximum of 150-160 characters
  • Strong descriptions can boost traffic from search engine result pages (SERPs)
  • Echo keywords used in the title; balance keywords with compelling, descriptive language so both humans and machines can make sense of information
  • Avoid quotes stick to alphanumeric characters

Scan Your Pages

  • Automated scans can successfully find many accessibility issues

Check Images

  • Always use alt text for images to allow non-sighted users using “talking” browsers, as well as users on slow connections, to glean meaning from image content
  • Describe what is happening in the image (e.g. “Students studying in a library”)
  • Alt text has the bonus of being searchable, enhancing SEO
    • How to check images for alternative text
      An arrow pointing out a selected image and a toolbar icon An arrow pointing out the description field for an image
      1. Navigate to your page within OmniUpdate
      2. Check Out the page
      3. Click the Edit button for regions with images
      4. Click the image to select it
      5. Click the Insert/Edit button
      6. Edit/Update the image Description


  • Make links descriptive and actionable (e.g. “Apply now”; “View event calendar”). Links should clearly show where they go
  • The words “click here” have no value for search engines, or for users
  • Use simple URL structures; 3-5 words
  • Use hyphens instead of underscores
  • Test links to make sure they go to the desired place


Tab Navigation

  • Test your page to make sure all navigation works by using the Tab and/or Space Bar keys
    • How to check tab navigation
      1. Once your page loads
      2. Press the Tab key. Confirm the desired navigation is achieved
      3. Continue to press the Tab key, stopping between presses to confirm the desired navigation is achieved

Hierarchical Heading Order

  • HTML heading tags help create hierarchies by organizing, prioritizing and labeling content. Use headings with clear, descriptive language to break up text and guide readers scanning the page
  • Headings and Subheadings must be laid out in a logical and hierarchical order. Heading 1 (H1) should appear at the top followed by subheadings
  • Heading 3 (H3) should not appear on the page if there is not a Heading 2 (H2) above it

Form Navigation

  • Forms must be able to be navigated using the Tab and Enter keys
    • How to check form navigation
      1. Once your page loads
      2. Press the Tab key. Confirm the cursors moves to the next logical entry point
      3. Also, test if you click a label, does the cursor move to the corresponding entry point

PDF Documents

Other Tips

  • Avoid directional language (e.g. read below, see above, the menu to the left) when referring to on-page content
  • Due to responsive design, “on the right” in one context may be “below” in another
  • Do not rely solely on a visual or audio communication (imagery, shape, size, sound) to communicate information that is critical to comprehending content